“Punditry is a whole industry built on confirmation bias. Rush Limbaugh and Keith Olbermann, Glenn Beck and Arianna Huffington, Rachel Maddow and Ann Coulter – these people provide fuel for beliefs, they pre-filter the world to match existing world-views. If their filter is like your filter, you love them. If it isn’t, you hate them. Whether or not pundits are telling the truth, or vetting their opinions, or thoroughly researching their topics is all beside the point. You watch them not for information, but for confirmation.”
You seek out safe havens for your ideology, friends and coworkers of like mind and attitude, media outlets guaranteed to play nice.
Whenever your opinions or beliefs are so intertwined with your self-image you couldn’t pull them away without damaging your core concepts of self, you avoid situations which may cause harm to those beliefs.
“The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.”
- Francis Bacon
Over time, by never seeking the antithetical, through accumulating subscriptions to magazines, stacks of books and hours of television, you can become so confident in your world-view no one could dissuade you.
Remember, there’s always someone out there willing to sell eyeballs to advertisers by offering a guaranteed audience of people looking for validation. Ask yourself if you are in that audience.